University of Illinois Study - Super Bowl ad survey

Ads most likely to be discussed the next day * 1) E*Trade (talking baby ads) * 2) Budweiser ("Rocky" theme) * 3) Diet Pepsi Max (nodding off) * 4) Audi ("Godfather" parody) * 5) Tide to Go (talking stain)Over 110 participants from the advertising college (Advertising students).